Portfolio
A look at some of my work as leader of creative teams, copywriting, and producer.
Additional writing samples may be available upon request.
In my role as the leader of a creative teams, I’ve had the privilege of guiding projects from conception to completion, ensuring that every detail aligns with the highest standards.
While not a full creative by trade, my expertise in copywriting, scriptwriting, campaign management, and quality control has been instrumental in shaping successful campaigns.
My leadership has contributed to winning 70 American Advertising Awards, including three Best of Show awards, two Reed Awards, and two Pollie Awards, reflecting a commitment to excellence and innovation in every project.
Like many midsize cities across the nation, Huntsville had struggled to redevelop and reposition its downtown. That changed in 2013 when the City co-funded a public-private-partnership to create the non-profit Downtown Huntsville, Inc. (DHI). DHI asked Red Brick to create a compelling film that would inspire civic pride and create positive momentum for the new organization.
Client: Downtown Huntsville, Inc.
ABOVE LEFT: This project for the Huntsville Madison County Chamber focused on fostering pride in the community’s achievements over the years. Routinely featured as one of America’s best cities, ‘A City On the Rise’ became a love letter from Huntsvillians to a broader audience.
Client: Huntsville Madison County Chamber
ABOVE RIGHT: Our services were routinely requested to support large economic development efforts This film was part of the package known internally as “Project: Magic,” which was the codename for Huntsville’s recruiting efforts for Amazon’s second North American headquarters.
ABOVE: One of the largest scale projects we’ve ever produced, this 7-minute film was used both in Huntsville’s recruitment of Jeff Bezos’ Blue Origin and at the celebration welcoming Blue Origin to the Rocket City.
Client: Huntsville Madison County Chamber
ABOVE LEFT: One of a series of “Battle Plans” explainer videos produced during Mayor Tommy Battle’s 2016 re-election campaign. This video focused on economic development. More than a dozen of these videos were utilized throughout the campaign.
Client: Tommy Battle for Mayor, Inc.
ABOVE RIGHT: Additionally, because of the reach and effectiveness of the long-form videos, the same style was used in broadcast commercials, as well. The series was highly effective for the campaign and the approachableness of the ads resulted in significant reach, impressions, and engagement.
ABOVE: When Mayor Tommy Battle announced his campaign for governor, we produced this two-minute long introductory film to both announce the campaign and serve as his introduction via social media. The brand identity used was carried over from the 2008, 2012, and 2016 mayoral campaigns.
Client: Battle for Alabama, Inc.
ABOVE LEFT: One of a series of monthly film projects for Limestone County Schools.
ABOVE RIGHT: An overview video for the Huntsville Symphony Orchestra.
BELOW: A recruitment video for the Huntsville Police Department.
